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Fluidity in web design

Fluidity focuses on:

  • user experience
  • connecting graphics and text
  • user confidence
  • decreasing bounce rate

The benefits of web design fluidity:

Fluidity of Website Content

Use images to further support the content to convince the reader to 'trust' your sales pitch. It is important that the text and graphics complement and support each other. Fluid web content should be concise, with a clear message, in order to effectively convey your message and gain the reader's confidence and trust.

Fluidity of Website Design

A few helpful hints to create fluidity within your web design: use the complementary colors, font, and design styling throughout your website. This will ensure focus and prevent confusion. Having a logical flow and sensible navigation allows your readers to efficiently navigate your website which will decrease bounce rate and increase time spent on your site.